11/19/2023 0 Comments Wechat stickers meng jun![]() ![]() For a subscription and enterprise account, you need a company registration in mainland China. Keep in mind that overseas companies can only register a service account. These accounts are similar to Facebook Official Pages: anyone can follow them and will receive updates on the WeChat account.īut there are three different WeChat for Business account types: subscription accounts, service accounts, (and enterprise accounts). WeChat Groups can only be created and joined with a Private WeChat Accountīoth companies and individuals can create “WeChat Business Accounts” to promote their business in China.Principally, users can create private and official business accounts on WeChat regardless of their niche and whether they are selling products or services. If you want to know more about the detailed functionality of WeChat, read up on the download options and features of China’s favorite app here. WeChat Marketing in Chinaįirst of all, marketing on WeChat is an effective way to boost your brand, engage with your audience, and drive traffic to your WeChat Shop. Now that we’ve caught up on the WeChat phenomenon, let’s dive into the various ways of effectively marketing your brand on WeChat in China. Did you know that, on average, Chinese consumers spend almost 4 hours every day with digital media?įurthermore, the estimated e commerce gross merchandise value (GVM) on WeChat is expected to reach 13 trillion RMB (more than 2 trillion USD) by 2023.įinally, despite or rather because of the Coronavirus pandemic in 2020, online shopping for household items and entertainment goods is booming, including on WeChat. Therefore, it is also an important place for brands to connect with their audience. ![]() Started in 2011 by tech giant Tencent, it is China’s most popular messaging app and more: WeChat accompanies more than 1.5 billion monthly active users around the world during their day – from social media and messaging to mobile payment (WeChat Pay), online shopping, ordering taxis, and much more.Īmidst the worldwide rise of social networks, WeChat is China’s most popular social media platform. WeChat (微信, Weixin) literally means micro-message and is China’s universal super app for everything. WeChat Marketing in China – The Takeaway. ![]()
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